The first step in creating a website is deciding
what your website is going to be called and the domain address leading to it.
It can be pretty difficult to decide on a good domain name. You have to make
sure that the domain name applies to your website, is the best choice and
appeals to your website’s purpose and finally, available. However, there is one
single problem, pertaining to the availability of the domain name, since many
of the best names are already taken. There, fortunately, are some tips and
tricks to keep in mind when you are looking for a good domain name.
Match the domain name with the website
The best way of trying to find a good domain name, and also
the conventional method, is to look for a domain that closely matches the
website’s name. When your website becomes famous, this is what would help
people to look for your website with ease.
There is an associated risk of losing visitors on your
website, if you choose a name that doesn’t actually match, because even if
people do remember the name of your website, the URL would still be different.
Also recent studies have stated that hyphenated URLs and domain addresses
separated by dots and inclusion of numbers are hard to remember. Therefore, if
a specific domain is not available for sale or already in use by another
person, it is important you try and give your site, a name that is considered a
reflection of what the site is about. For example, if your website has to do
with extreme sports, make sure that the domain name has something about extreme
sports in it.
While you may have a specific Top Level Domain (TLD) in
mind, there is no guarantee that your desired website is going to be available
for your use. Therefore, as a last resort, you may even choose to obtain the
domain name from another domain provider. For instance, the web address
www.parkour.com is not going to be completely different from the website
www.parkour.net, considering that the domain name except for the TLD is
available.
Use Keywords
It is common knowledge that as the owner of your site, you would want to
attract as many people as possible. There are several ways of increasing the
probability or the hit rate of a greater number of people, out of which the
process of incorporating keywords in your domain name is the most important and
effective.
There is one related problem in
incorporating the keywords in your domain name also making it good and
reflective, as you already have enough competition with people who have already
implemented this strategy in their business websites. But it is still far from
impossible and it is advisable to grab the desired domain name once you come
across it. Success in this step ensures that your website would be listed in
the top ten results of the search engine rankings. SEO or the search engine
optimization technique is the one you must adapt, to direct traffic to your
website. There are numerous websites that provide the services of a search
engine optimizer for your website.
The Domain Name Should be
Short
It is common knowledge that people don’t remember names that are too
long; it is the same trend with websites and domain names too. Longer words and
hard-to-spell words are parameters that affect the number of visitors to your
website, because of the difficulty in remembering and reproducing the domain
names. Though shorter names are better, it is important that you do not cut
short the domain name for keeping it short, because if the name cuts off in a
strange way, it may impede the memorability however. Though shorter
domain names are easier to remember, those that don’t make complete sense or
those that do not have anything to do with the website are more likely to be
forgotten.
Pick a Creative Domain Name
The Internet is full of websites with generic domain names,
which still maintain their popular status, but going out of the way to pick a
creative domain name could be a good alternative and sometimes, better amidst
the crowd you plan to attract. It also has to be understood that your preferred
generic name might already be taken, resulting in the situation where you are
required to exercise your creativity to come up with a good name. Word
variations and paraphrases are common in domain names, because the Internet is
like a time-parade; it works even when you are asleep and there is absolutely
no guarantee that you are going to get what you want, with the World Wide Web.
Domain changes
If you understand what the TLD or the domain is, you will
understand that the .com domain is the most frequented one.
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