When Kurtis fell in love with
Jeans and fashion endorsed Indian tradition on everything from outfit to
accessories, it began the era of classic
fashion. With the passport of Indian creativity and visa of international
acceptance and appreciation, Indian fashion was noticed, flying overseas.
Why suddenly, tag stating “Made in India” is so often seen on all
major international Brands of whatever product it be? Is their dependency so
very on India
and its technology? The reliability of Indian stamp counts and tells the story
of India’s
journey to its position on global map in its own language.
India in International market
From gadgets to automobiles,
pharmaceuticals to spices, education to communication and small screen to big
screen, it is all Indian in international market. The pace at which, India is
conquering the manufacturing, media, service and infrastructure sector through
out the world is increasing many times together. When it comes to globalization
and economy, the Indian way of trading in every form is considered and even a
bench mark today.
Where do predefined political
and physical boundaries on world map disappear, when it come to trade? Why all
doors for Indian market opens? India
is one of the biggest and strongest players of import and export game. Not only
low production cost but quality, innovation, creativity and zeal to expand has
launched Indian minds to play in international markets.
Indian fashion born internationally
Long awaited gestation period of Indian fashion has come
to an end. With its birth Sophistication, Elegance, Glamour, Traditional
and Modern too is holding the power of sight and gaining its distinct
popularity under the spot light of Fashion gurus in India and Abroad. Indian designers
have realised the international expectations and are now working as desired.
The compatible use of colours,
patters and craft, keeping Indian spirit of style and fashion breathing across
the globe and is getting a very positive response. Turbulence of Indian fashion on international ramps defines its
efficiency and existence.
Renowned fashion designer Ritu
Kumar once stated, “For Long, Indian fashion has received
criticism for its bright colours and embellishments. But today it is widely
accepted because the West failed to ignore its vibrancy and the country’s
potential market.”
Indian fashion – Classic
fashion
With rise in popularity of
Indian fashion industry if we manage to retain the ethnic Indian flavour and let
it mature on its own, rather then dragging it, we’ll keep inhaling the Indian
fragrance in global fashion industry.
Embroidery, the asset of ethnic
Indian fashion, is the attractive force which is puling not only domestic
market but also American and European customers.
The love for Indian fashion can
be evaluated simply by collecting the traces of Indian heritage and Indian
culture in the shadows of foreign tourists on their way back to their home
countries.The eye catchy fusions of Indian
and western fashion has proved, that results of the experiments are pleasant
and not tragedies. Highly talented professionals and latest manufacturing
technologies has stabilised this industry. Increasing needs are creating career
prospects for newcomers and inviting them to implement their talent on to
fashion.
Depth & Breadth of
Indian fashion
Most fashion aware and fashion
conscious age group of 18 to 48 of Indian population is 40% of the total and is
much more than the population of many of the countries of the world. Spreading
Indians throughout the world are also taking Indian fashion with them. The concept of luxury originated
in ancient times of Maharajas and Maharanis is there in every creative
imagination, thinking towards creating a master piece of luxury. With time
luxury has become the matter of prestige, not only in India but
everywhere abroad.
Fashion guru Rohit
Bal says “Over a period of time,
Indian fashion has largely evolved and now the west is looking at it with both
acceptance and appreciation”
The geographical area of Indian
fashion on world map is huge. Starting from North Pole surpassing the equator
and spreading through out till South Pole, Indian heritage has made a mark on
fashion all around. The confidence and
trust for the acceptance and appreciation of Indian values, heritage and art
has motivated Indian and International designers to incorporate Indian style in
to their every creation.
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